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Toyota Forays Into US Domestic Cricket

In a press conference, American Cricket Enterprises (ACE) announced Toyota North America as the title sponsor for the upcoming Minor League T20 (MiLC).

Expected Tournament’s Overall Budget

The tournament’s overall budget is expected to be over $4 million, which is expected to exceed the budget of the GT20 Canada, which attracted the likes of Yuvraj Singh, Steve Smith, and Kane Williamson. MiLC is on track to become the most comprehensive cricket tournament in the world, with over 200 games scheduled over a six-week period.

Quarter-million Dollars Expected

Toyota is expected to contribute up to a quarter-million dollars, which will be included in the overall tournament prize pool, which is by far the largest in the United States. It’s the first time a firm of Toyota’s prominence has entered the US cricketing scene, which one would hope bodes well for the future and viability of a grassroots or route cricket event.

Toyota North America has followed in the footsteps of its Australian equivalent in establishing a grassroots presence. Toyota Australia has raised $1.2 million for local cricket teams through its Toyota Good for Cricket Program since 2012.

Given the numerous obstacles linked to cricket infrastructure and facilities in the United States, Matt Ozawa, manager, asset management and activation, Toyota NA, did not rule out a similar arrangement in the future.

“We’re honored to be part of the first-ever Minor League Cricket season and to help support the growth of the sport as it embarks on its most extensive competition to ever take place in the United States. Hopefully, the foundations are strong enough and cricket is here to flourish” said Ozawa

The MiLC has big hopes for this year’s edition after a successful soft start last year with a few exhibition games. More than 100 of the approximately 200 games will be played on turf wickets, with the majority of them being live-streamed.

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