For Sponsors, Advertisers: Pay Only IPL Matches Played
Advertisers who had bought airtime on the now-suspended 14th edition of the popular Indian Premier League (IPL) cricket tournament were told by Star Sports to pay only for the matches that have been played.
Star Sports has acquired the Indian Premier League’s television and digital rights for 2018-2022 for Rs 16,348 crore
Pay only for IPL matches played so far, Star Sports tells worried sponsors & advertisers https://t.co/oEq0fOqo5G
— The Times Of Mint (@thetimesofmint) May 14, 2021
The Star Sports’ agreed to pay about Rs 54.5 crore per game in a 60-match season.
There were only 29 games were played before the Covid-19 Pandemic suspended this year’s Indian Premier League
Star tells advertisers to pay only for matches that were played this IPL: Report
— Advertising and Media Insider India (@admediainsider) May 10, 2021
The Broadcast Major
Title sponsors and advertisers who bought airtime for the Indian Premier League (IPL) informed by The Broadcast Major to only pay the played matches. And an alternative to continue the deals when The Board of Control for Cricket in India (BCCI) decides to continue the game for this season.
The suspended Indian Premier League (IPL) T20 is resumed by the The Board of Control for Cricket in India (BCCI). The advertisers will also have the an option to withraw from their ad deals. The minimum adverse impact on their business objectives causes brands to maximize on the second burst and the explicitness
The Board of Control for Cricket in India (BCCI) had permanently suspended the Indian Premier League (IPL) T20 cricket event because of the novel coronavirus (COVID-19) outbreak in bio-bubble.
Losses due to Covid-19
Advertisers had claimed losses due to unspecified suspension of the tournament, even though the industry said it was the right thing to do, in view of the current situation of COVID-19 cases in India.
— Business Standard (@bsindia) May 10, 2021
Broadcast Audience Research Council (BARC)
Indian Premier League witnessed motivational response and according to Broadcast Audience Research Council (BARC) India, just about every third TV-owning household in India watched the opening match, live.
The Star India network has gathered a cumulative reach of 352 million, compared with 349 million for IPL 2020.